The Value Proposition of Correlation in Product-Led Sales

The topic of product-led sales is complicated by nature because you also need to be in PLG. Traditional enterprise software sales, you're not even allowed to use a product until you talk to a salesperson. Oftentimes, the salesperson enters the picture when someone's already been used to the product for maybe a long time and maybe it's a happy customer. And as a result, correlated why we exist is to try and make it easier for sales teams, marketing teams to figure out which users, which accounts to focus on or score them appropriately.