i think that there's an error that people make where they try to basely make the thing look like steak, right? Like, i don't need it to look like steak. Just tell me it's a high protein ex i and i'm totally happy. There are some la, i had some lab grown salmon that blew my socks off in a million years. I ansuc an esnegery, nover en. It has nigersison. You couldn't tell. Couldn't tell. And that's not its scale yet. We're getting close.