2min chapter

Decoder with Nilay Patel cover image

SiriusXM’s 360 strategy with CEO Jennifer Witz

Decoder with Nilay Patel

CHAPTER

The Importance of Celebrity in Podcasting

There's a heavy emphasis on celebrity in your content decisions. You're getting more famous names making podcasts, you had acquired Stitcher and Earwulf. Some of it's because of the evolution of where we are with podcasting. And so it's been a great funnel for new content for the business.

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