The Number One Driver of Things That Consumers Don't Want Are Big Ribeyes

The number one or at least one of the drivers of things that consumers don't want are big ribeyes. But because our industry is so broad and deep and wide on all kinds of different sizes, it's really hard to meet the demand. And just recently I was with some grocers that we're talking about in this time of economic uncertainty and inflation, customers that buy beef, they better be getting a premium product of beef. If they're disappointed in that beef, then they will switch out to a cheaper protein next time.