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He Sold His First Software Business For Millions with No Experience | Kieran O'brien

We're Gonna Make It

CHAPTER

How to Launch a Media Kit Launch Party

The product launch was basically since you lived in LA, right? He lived in LA. Influencers are your target demographic. So just throw a party of influencers, put media kits everywhere,. say media kits launch party. And you have this core base is going to look into it. But after that, you didn't have the product led growth. After COVID had the head right around there, and so you're like, hey, that idea is something I want to pursue. You spend way too long designing it before launching it.You do it with your network. Then from there, you're able to get it done.

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