"I would go and die on the hill of bots in your paid media," Glaris says. "You think you're pretty comfortable, but what if factored in this pot thing?" he asks. If companies are reporting a grossly misleading cosp or c p m, they need to be more careful with their data.
We've always said that the genesis of this podcast was the lobby bar of analytics conferences across multiple continents, and this year's Marketing Analytics Summit in Las Vegas was a reminder of our roots on that front. All three co-hosts made the trip to Caesars Palace for the event. Moe presented on bringing a product mindset to analytics (by "presented on," we mean "workshopped content for a future podcast episode"), and the closing keynote was a recording of the show in front of a live (and thoughtful and engaged) audience. Give it a listen, and it will almost be like you were there! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.