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#198: Live from Marketing Analytics Summit

The Analytics Power Hour

00:00

Does This Person Have to Die on a Hill for This Lake?

"I would go and die on the hill of bots in your paid media," Glaris says. "You think you're pretty comfortable, but what if factored in this pot thing?" he asks. If companies are reporting a grossly misleading cosp or c p m, they need to be more careful with their data.

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