Is There Anything to It?

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In western culture, anyway, we think about creativity. The obsession with genius has limited our capacity to talk about the relationship of making and knowing. And his also limited our ability Think of ourselves as maker of our lives,. As creative humans who are engaged in that kind of process daily.

When we see Michaelangelo's David or the design of the Apple Store, we assume a genius with a predetermined vision was the key to the outcome. Yet as Lorne Buchman, author of Make to Know, tells EconTalk's Russ Roberts, great art is more about embracing the process of exploration and the results that emerge in the process of creating. Buchman makes the case for embracing uncertainty in both leadership and life.