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5min chapter
Humble-bragging, counter-signalling, and impression management (with Övül Sezer)
Clearer Thinking with Spencer Greenberg
How to Be a Humble Bragor
A humble brag is bragging masked by complaint or false humility. It comes in two forms: the complaint based tumble brag and more false humility. When someone humble brags, if we focus only on the impressions that they make, they actually fail to achieve this sweet spot of self promotion. And even like the likeability domain, the likeability dimension, humble braggers are liked less than straightforward braggers.
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