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16min chapter
$100M Leads Audiobook Part 2 – Engage Your Leads | Ep 587
The Game w/ Alex Hormozi
Creating Effective Lead Magnets
This chapter discusses the concept of lead magnets and offers in the context of getting leads to engage. It explains the importance of valuable lead magnets that can stand on their own and generate interest in the core offer. It also provides 7 steps for creating an effective lead magnet.
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