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How to Fundraise for Female Athletes in Kona
Joe Sutherland and Fi Gallagher have joined forces with Lupa, a female cycling brand. Proceeds from sale of the jersey will be distributed into a pot for fundraising. The idea is to help female athletes in their journey to Kona from a financial perspective. Joe Southeran talks about how he came up with the idea at an Ironman New Zealand roll down ceremony.