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An Expert Negotiator’s Perspectives on Selling Your Business

M&A Talk: #1 Podcast on Selling a Business

CHAPTER

The Most Important Thing in Negotiating

G Grow: The most important thing in negotiating is before you ever enter the room. How do you put yourself in a position so you can remain detached? "The biggest reasons negotiations fail are all the emotional stuff, it's anger upset, ego," he says.

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