124. How a Buyer Enablement Approach to Deal Review Improves Forecasting w/Garin Hess
Presales Podcast by Presales Collective
00:00
The Difference Between Champion and Cheerleader
"The root of it is a misunderstanding of what buyer enablement actually means," he says. "If the buyer isn't willing to take the coaching or take action on those commitments, they're not really an effective champion."
Transcript
Play full episode
