124. How a Buyer Enablement Approach to Deal Review Improves Forecasting w/Garin Hess
Presales Podcast by Presales Collective
The Difference Between Champion and Cheerleader
"The root of it is a misunderstanding of what buyer enablement actually means," he says. "If the buyer isn't willing to take the coaching or take action on those commitments, they're not really an effective champion."
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