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Nine Business Models and the Metrics Investors Want by Anu Hariharan

Startup School by Y Combinator

CHAPTER

What's Your Paid Acquisition Cost?

In most market places, it's actually really hard to get the demand sit which is the users. And if you get enough business for the supply, the supply will stay. It's about how do i get both sides organically as far as possible. So mas correnation, break down i smllts teams of individuals in the enterprise. But try experiments every now and then.

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