I worked with several different visual artists when I was researching the book and they told me Instagram is key right if you do creative visual art you have to have a constant stream of input. They're using it almost because of the focus it's this laser like focus so again you know diffusion of light can light up a room and that’s great but a laser can like cut through things yeah Like a great example is Sunday morning if I go on Sunday morning it takes me about 30 minutes to look at everything new that these ten artists have posted. Then they step back and say look at this I'm getting a huge value out of Instagram on something I really care about and in return it's