REEBOK FOUNDER JOE FOSTER - HOW HE MADE REEBOK 041
The British Entrepreneur
The Evolution and Future Visibility of Reebok
This chapter explores Authentic Brands Group's strategic plans to enhance Reebok's visibility and market presence. The discussion highlights the shift from a behind-the-scenes founder strategy to embracing personal narratives, emphasizing the importance of brand storytelling in Reebok's future.
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