BUILD with Blake Bartlett cover image

Alex Su (Ironclad): Personal Brand + Community Playbook

BUILD with Blake Bartlett

CHAPTER

What Are Your Takeaways From That Fourth Video?

The first video that went viral and went big? It's a video that's set to blinding lights by the weekend. So I think that was relatable to a lot of people. The video hit 2 million views and it was kind of a crazy experience because I got like my slack was blowing up from one of my friends at the company. And then when I expanded to short form video making funny skits, it kind of took things to a different level where now people were sharing my videos.

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