Exploring the cultural rebranding of the Forbidden City through lifestyle products and the importance of maintaining historical accessibility through strategic marketing, cautioning against diluting significance through excessive collaborations.
From vinyl records to Crocs and Birkenstocks, it seems comfort and nostalgia are the new fashion trends! Join us as we explore the resurgence of these iconic products that are reclaiming their places in our hearts and wardrobes. On the show: Heyang, Yushun & Brandon Yates