The number one reason people are calling is to get a copy of their itinerary. 20 million calls were logged in two thousand 12 that's like every man, woman and child in florida calling in one year for the same thing. Expedia changed up how they sent out an itinerary so it didn't end up as spam or customers thinking o solicitation. They added self service capacity on the web side and on the i vr priano press too,. if you're calling for a copy of your itinerary. And they go from 20 million copies to basically zero in a very short period of time.