Sales Leadership & Management Show - For B2B Sales Leaders cover image

WHAT MAKES A GREAT SALES LEADER IN THE LARGE ENTERPRISE SALES

Sales Leadership & Management Show - For B2B Sales Leaders

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Transitioning to Enterprise Sales: Challenges and Strategies

This chapter focuses on the speaker's experience transitioning from education and government sales to enterprise sales. They discuss the importance of storytelling, setting a vision, and addressing customer challenges. They also emphasize the traps salespeople often fall into, the importance of empathizing with customers, and the significance of listening and active listening in building trust with prospects.

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