What's Your Average Customer Acquisition Cost?

Cak is what you spend to acquire a customer based on marketing or sales, right? So some combination of that, this includes the amount of patin goboads or or potca. Payback period is a way to think about how you get that money back so you can start paying it all again for your next turn in sales. It basically assumes good margins. If you don't have good margins, then ll t te ca makes no sense. And yes, i think those are the major metrics before we get to valuation multiples.