Why everything we’ve been taught about quitting is wrong — Annie Duke
In Depth
How Do You Know When Things Aren't Working?
When things aren't working, more often than not, a founder makes incremental changes. We all have this intuition that has this very strong, which is when I see signals that the world is giving me, that the thing that I'm doing isn't working. And so after we've actually started, we're going to learn a whole bunch of stuff. So how do we then make a decision when we're making a decision under so much uncertainty? It's because when we learn that new stuff, we can change our minds. We can walk away. We can quit.
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