192: Cold calling is back, baby!
The Predictable Revenue Podcast
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Personalization Content - Do You Need To?
In a perfect world, I guess I kind of cheat in a way. So it's more about finding something that'll just make you stand out rather than it having to be specific to like the problem that you're trying to solve for them. "I'm a big believer in sales is about what works for you and how it helps you get your job done," he says.
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