How to Get Started With a Podcast?

The way to position a podcast is holistically. Podcast is not about driving escuels, even though at the moment it drives a majority of our business. But the purposes of why we do it are different. What you get in a podcast as you get market research, micro content that could be distributed on a linked in or other channels. Go and have a hundred of the sesos at your 800 target accounts on your pod casts. Get word of mouth going. So those are some of the ways that i would position it.