11min chapter

Lenny's Podcast: Product | Growth | Career cover image

What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)

Lenny's Podcast: Product | Growth | Career

CHAPTER

Building a Famous Brand

The chapter emphasizes the importance of consistency, distinctiveness, and fame in branding for startups, discussing how being famous can positively impact brand loyalty, consumer behavior, and overall success in the market.

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