Chuck GPT: I think one of the times that I was first kind of drawn into this world like proactive service or like answering questions before you've asked him is Google search. You know, if you stand scratching your head in front of a television in an actual store or whatever and people are like, Oh, this dude probably wants to buy a television, probably has no rush or say to think about that. And I'm going to commit it help. It's just something that we, because the translation layer is you have to imagine the equivalent of that inside a product, which looks like things like someone hovering their mouse over a button that says merge. Yeah. The reality is proactive support