#86: Coalition Loyalty in Colombia with Puntos Colombia
Let's Talk Loyalty
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The Magic of Loyalty Programs
Loyalty programs that only use transactions, be they even recent transactions or historical transactions. Those programs belong in the past because they're not developing the whole customer intimacy. Long run loyalty is emotional and there has to be a tangible benefit or tangible transaction. This creates a clear expectations and rules to the members of Puntas Colombia. It also defines expectations as we mentioned, create trust, remember truth.
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