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Harnessing the Power of Differentiated Value: How To Win Over Customers and Outperform Competitors

Positioning with April Dunford

CHAPTER

Transformative Sales Strategy Through Connection

This chapter discusses a pivotal moment in sales after hiring a dynamic New York rep who facilitated a key meeting at Goldman Sachs. The revelation of their unique value proposition for investment banks not only reshaped their market positioning but also led to considerable revenue growth and a successful acquisition.

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