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3min chapter
#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch)
Creator Science – Learn from today's top content creators
Exploring Fandom, Cults, and Creating a Villain in Content
The chapter explores the distinctions between fandom and cults, focusing on the role of creating a villain in content to attract certain audiences. It underscores the significance of being deliberate in targeting specific audience types through content strategies like villain creation.
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