9min chapter

First Principles cover image

Part 2: Harsh Mariwala of Marico on experimenting with learning, fitness and leadership at 72

First Principles

CHAPTER

Acquisition Triumph: A Battle for Brand

The chapter delves into Marico's pivotal acquisition of a brand in 2006, narrating the challenges faced, strategic decisions made, and the ultimate triumph in securing the brand. It emphasizes the importance of brand strength, strategic marketing, and offers advice to D2C entrepreneurs on handling threats from large conglomerates.

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