How Do We Convince Ourself?

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How do we think about convincing ourselves, verses not deluding ourselves? We want to build enough conviction where we feel comfortable getting into a room and people can poke holes at our ideas. If you squeeze a chocolate man m, it cracks immediately. I a peanut man m is not a piece of steel, but you can squeeze it,. other people can squeeze it, and it's gon. It's not going to break immediately. And so one of the things we talk about in the book is backable. People have learned to ask themselves that question right before they are about to share an idea.

Suneel Gupta walks through his 7 steps for becoming “backable”--worthy of others backing your ideas.

— YOU’LL LEARN —

1) Why you don’t need charisma to be backable

2) How to make your idea stand out with an “earned secret”

3) Why you don’t want to have everything figured out

Subscribe or visit AwesomeAtYourJob.com/ep708 for clickable versions of the links below.

— ABOUT SUNEEL —

Suneel Gupta teaches Innovation at Harvard University. His bestselling book Backable is rooted in Suneel’s journey from a twice-failed entrepreneur to a leader behind two IPOs, and to being named “The New Face of Innovation” by the New York Stock Exchange. Suneel has personally backed startups including Impossible Foods, AirBnB, 23&Me, Calm, and SpaceX.

• Suneel’s book: Backable: The Surprising Truth Behind What Makes People Take a Chance on You

• Suneel’s website: SuneelGupta.com

— RESOURCES MENTIONED IN THE SHOW —

• Study: The IKEA effect

• Study: The Scar Experiment

• Video: “Steve Jobs introduces iPhone in 2007”

• TED Talk: “Do schools kill creativity? | Sir Ken Robinson”

• Book: The Alchemist by Paulo Coelho

• Past episode: 642: How to Identify Your Career Season and Land Your Dream Job with Ramit Sethi

— THANK YOU SPONSORS! —

• Justworks. Make your hiring and managing easier with the Justworks HR platform at justworks.com.

• StoryBlocks. Enhance your video storytelling quickly, beautifully, and affordably at Storyblocks.com/awesome.