We want to create a river of this protein that we can inject into the meat system. We were running in the largest misolium bia mass fermentation. Our prices right now are competitive with beef. To day, in 20 22, our prices are not at chicken prices. But we do think that once at scale, we can get to that. It's still wildly expensive. And part of the issue its just scaling up these very complex biological reactions and making sure it still works when it's a thousand times larger. So where are you right now? You see, i've the biggest mysilium reactor. Is that like the size of a pint glass er is tat the size
The Sunday Times’ tech correspondent Danny Fortson brings on Paul Shapiro, founder and chief executive of Better Meat, to talk about making meat alternatives, (4:00), the $300,000 burger (11:00), using fungi (12:00), turning mushroom roots into steak (16:35), becoming an ingredient company (18:00), growing up an animal lover (19:45), starting an animal rights NGO (23:00), changing his approach (26:30), writing a book (28:40), starting Better Meat (31:50), experimenting with alternatives (33:45), his first hire (35:20), scaling up (39:20), the slow rate of innovation (43:10), his worst day of work (47:25), and society’s stubborn views on meat (49:05).
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