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S9E6: Former BCG Consultant Conducts BCG-Style Case Interview

Strategy Simplified

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Is There a Higher Royalty Fee?

I can imagine that some of these hotels are moving on to the other franchise hotel, which offers them like higher royalty fee. But I don't know if they would leave because they wanted to pay a higher fee. If they are living our customers, then they should be living for a royalty, a higher loyalty,. Because if they are living for lower royalty, then that doesn't make sense. Okay. So I guess help me understand who's in this model, who would be leaving?Because of the way I'm seeing it, the franchisees would pay our client a royalty fee. Oh. Right. And so then I could imagine the leaving for like for a different royalty fee. Yeah

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