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Unique Perspectives On CrossFit w/ Jen Charlesworth

WTF Gym Talk

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The Importance of Believing in Your Product

"It was kind of musical chairs over there at the C suite level for a few months," he says. "We're just like middle age people. We just want to come in for an hour and sweat and feel good." CrossFit is now a genre, but it's harder to pinpoint as a brand than any other fitness methodology or sport,. Andrew: Who's ever doing branding at CrossFit? They have their work cut out for them.

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