EP 12 - The Playbook To Scale High-Spending Ad Accounts, Unconventional Ways To Increase AOV, and More
Adspend with Ash Melwani and Rabah Rahil
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Are Exclusions Helping With Retention?
When i was running my agency, the only time i'd used exclusions would be if i was runni re marketing for the a brand. Think if it wasn't remarketing, i was just wide open. Do you guys think that helps with retention, if you don't exclude? If you're not excluding customers thell, still there's a chance that they'll probably see these odds continuously m to a point where, if they are oan drop out and back. So iv, not an liteacinating question, in one that's definitely worth considering.
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