Goat Shoes - The Greatest of All Time

2min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

Michael Jordan was our idol and he was the goat. I still remember the price tag. They were $130 at Foot Locker and I just couldn't afford them. Like any kid, he wants something but your parents will buy you something that's comparable. Great branding is about identity and matchmaking. You got to have incredible talent at every position. There are fires burning when you're going home. This is Masters of Scale.

Great branding is about identity — and it’s about matchmaking too. No one knows this better than the legendary co-founder of Nike, Phil Knight. When he and his partner, Hall of Fame track coach Bill Bowerman, started the sneaker company, they never tried to force-feed customers a product just to drive up the bottom line. They focused on one thing: making an excellent product for people who believed in the edgy Nike ethos. Because they knew, when there’s a mismatch between product and market, the bottom usually drops out. Instead, they told the world who the are, and then did everything they could to find their ideal customers. And made history. Cameo appearance: Eddy Lu (GOAT).

Read a transcript of this episode: https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.