The Knowledge Project with Shane Parrish cover image

Rory Sutherland: The Psychology of Advertising

The Knowledge Project with Shane Parrish

CHAPTER

Navigating Human Complexity in Driving

This chapter explores the complexities of qualifications and commitment in professions like black cab driving, emphasizing the value of rigorous training and local knowledge. It contrasts human drivers with technology like self-driving cars, highlighting the importance of social intelligence and cultural factors in safety and interaction. The conversation delves into philosophical questions about predictability and human behavior, using real-world examples to illustrate the limitations of technology in understanding social cues.

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