5min chapter

Outbound Squad cover image

Cold Calling - Steal this formula if you hate making mediocre cold calls with Belal Batrawy

Outbound Squad

CHAPTER

How Do I Come Up With a Question Like He Did?

In all four cases, there was some sort of social proof or validation. You're a professional caller, right? This ain't amateur hour open mic night. You're Dave Chappelle. Center stage, you're got the mic. And that's why you always frame it like this: How do you see it’s about them and not your own business? It literally takes 15 to 20 seconds to say all that based on what they've done in the past.

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