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How to take your good idea to the next level

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CHAPTER

Innovative Pilates Equipment Creation and Distribution Strategy

The chapter details the development of a compact Pilates equipment catering to a variety of exercises, especially focusing on standing and balance exercises. It explores the challenges faced by the business in terms of production, COVID impact, and supply chain issues. The conversation delves into the distribution strategy, emphasizing the importance of partnering with dedicated distributors for business growth.

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