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Inside marketing at Stripe, OpenAI and Retool | Krithika Muthukumar (VP of Marketing at OpenAI, ex-Stripe, Retool, Dropbox, Google)

In Depth

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The Value of Craftsmanship in Brand Marketing

This chapter highlights the significance of investing in craftsmanship and detail in brand marketing, showing its ability to connect with a broader audience. It delves into evaluating brand investments through the lens of Customer Acquisition Cost (CAC) and emphasizes the long-term advantages of branding efforts despite initial costs.

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