Van Jones: It's much cheaper to keep a customer through good customers service than it is to go out and acquire new customers. He says most business owners are always focused on acquisition, when in reality they should be spending 75% of their money on retention rather than 25% on acquisition. "I'm going to just say one thing in in preparation for that," he said about the interview with his wife Teresa O'Leary. 'We were kind of knocking on polish people cause my orsh people are intelligent.'