The Marketing Book Podcast cover image

471 Overdeliver by Brian Kurtz

The Marketing Book Podcast

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The Principles of Becoming a World-Class Marketer

In this chapter, they discuss the principles of becoming a world-class marketer, emphasizing the importance of not thinking that new ideas are completely original. They highlight the concept of building on previous knowledge and being an innovator rather than an inventor. They share a personal anecdote about being the messenger for a marketing concept called RFM and how it brings them joy to teach and share their knowledge with others.

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