2min chapter

How I Built This with Guy Raz cover image

Seventh Generation: Alan Newman and Jeffrey Hollender

How I Built This with Guy Raz

CHAPTER

The Dipper Business - How Did You Get Started?

The company's first big, kind of mainstream retailer was a grocery store called albertson's in southern california shire. Two weeks after we got on the shelf, and we were celebrating and excited, because it was the first traditional grocery store,. There was a labor strike at albertson’s because they were trying to reduce the health care benefits that their employees had. We felt that those were not the values that we wanted be associated with. The whole company sat down in a meeting together, and some brilliant young man whose name i can't remember, came up with this idea:  We should take all the profits we generated from selling in alber

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