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#224 The business value of design with Jeanne Liedtka

UX Podcast

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The Importance of Structure in Design Thinking

Innovation is about improving the value creation that you have for people. Most of the time, the level of radicalness of your ability to innovate is a function of where you sit in an organization. Stephen Covey talks about our sphere of influence and how we spend too much time haranging people into doing things they can't do.

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