3min chapter

No es el fin del mundo cover image

112. La geopolítica del aceite de oliva

No es el fin del mundo

CHAPTER

La lucha por la reputación gastronómica entre España e Italia

Este capítulo analiza las diferencias en la comercialización de productos gastronómicos entre España e Italia, destacando el aceite de oliva y el jamón. Se argumenta que la estrategia de España de vender a gran escala y bajo precio afecta negativamente su imagen internacional frente a las marcas italianas de calidad.

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