Utilizing Anchor Speakers and Social Proof in Marketing

This week we were lucky enough to chat to the amazing Lily Wu who is the founder of Austern international and the Head of Programs at NewCampus. Lily has lived an incredibly colourful life that ranges from starting a 6-figure business in high school to being a delegate at Harvard Project of Asian International Relations. We spoke about how she started two incredibly successful businesses, chooses what she wants to do in life and her advise to university students. Lily is an artist at heart and this episode is filled with many interesting stories.