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23min chapter
Measuring Paid Media for SaaS with Barbara Galiza
Better Done Than Perfect
Measuring Success in SaaS: Metrics and Strategies
In this chapter, the discussion centers on the ideal consulting projects and client profiles within the SaaS industry, particularly post-product market fit companies looking to scale. Emphasizing the importance of measurement strategies, the chapter explores key metrics like Customer Acquisition Cost and Customer Lifetime Value, while addressing challenges in tracking these metrics accurately across different tools. It also highlights the significance of a data-driven approach in marketing, focusing on triangulated attribution and effective channel measurement for sustainable growth.
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