Navigating Digital Marketing for Ufos

In this episode of The Parlor Room podcast, Chris sits down with renowned

marketing expert and Harvard Business School Professor Sunil Gupta to explore digital

marketing’s transformative power. Gupta delves into data analytics’ critical

role in shaping effective marketing strategies, highlighting how to use

insights to gain a competitive edge. He also breaks down the nuances of high-

and low-involvement products and how understanding those distinctions can guide

marketing campaigns’ resource allocation. Whether navigating a multi-million-dollar

marketing budget or engaging with consumers across platforms, Gupta offers

invaluable perspectives on how you can help maximize your organization’s

digital marketing efforts.

GUEST

Sunil Gupta, Edward W. Carter Professor of Business Administration and Co-Chair of the

executive program on Driving Digital Strategy

RESOURCES

HBS Online's Digital Marketing Strategy course (https://hbs.me/2p8t69bv)

Gupta’s latest book, Driving Digital Strategy (https://hbs.me/5n8pyvd4)

Related HBS Online blog posts:

• How to Advance Your Career with a Digital Marketing Certificate (https://hbs.me/2p933pcw)
• 7 Marketing KPIs You Should Know & How to Measure Them (https://hbs.me/3jnatdh5)
• 3 Engagement Strategies You Can Use to Retain Customers (https://hbs.me/yckjcbku)
• What to Expect from HBS Online's Digital Marketing Strategy Course (https://hbs.me/2n4tsz3p)
• How to Compete Effectively with Your Industry's Emerging Brands (https://hbs.me/58p65sma)

Watch this episode on YouTube: https://hbs.me/2p8mnj39