The Importance of Transferability in Sports

Bob Garst: "I'm not against secondary, just to be clear where I stand because you are right. Secondary is an incredible distribution platform" He says he's a big believer that the artist should have the ability to decide when and how many tickets they put on sale in each market. But if Taylor Swift wanted them all on sale in one day, would ticketing company go along with it? 'Yeah, I think the lesson obviously is we should spread the load'