3min chapter

Smart Talks with IBM cover image

Can AI be empathetic? Reinventing client experiences

Smart Talks with IBM

CHAPTER

How to Build a Connected Experience for Your Members

The terms that you use in healthcare are very, very complex and it's very difficult for people to understand what my co-pay is. What we did and basically what our customers actually demanded from us is that irrespective of the channel that they come to us, what we call here at Anthem Connected Experiences. We want to make sure that we are building a very human centered design way of answering their questions.

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