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Is the Internet on Net Good for 12 to 14 Year Old American Girls Right Now?
If you have 75 % of children nine to 12 in most western markets are playing a single title, the answer is it was what was available. But on another dimension, with a lot more richer detail, if we take young people who do not game, and i mean do not game at all, what is most typically the relevant obstacle at the margin for them? Not gaming. This is actually one of the reasons why i am optimistic about the changes that might come into play as to which consumer services, platforms, brands are likely to lead in the future rather than the past.